Science-Telling-About-Revolution (STAR) in Sensory Nudges Conference
– Exploring the Magic of Sensory Qs Beyond Food Preference –
by The University of Arkansas Sensory Science Center (Director: Dr. Han-Seok Seo)
When
Feb. 27-28, 2025
Accommodation
See Hotels
Where
Food Science at UADA
2650 N. Young Avenue
Fayetteville, AR 72704
Waldrip Hall at the DTAS
1371 W. Altheimer Drive
Fayetteville, AR 72704
Registration
Registration is $15-60, and the Deadline is February 24.
The Science-Telling-About-Revolution (STAR) in Sensory Nudges Conference is a pioneering platform dedicated to exploring the transformative potential of sensory science in influencing human behavior, decision-making, well-being, and sustainability. By bridging science and application, this conference brings together researchers, product developers, chefs, marketers, and policy makers to delve into the power of sensory nudges — optimized sensory cues that encourage healthier, happier, smarter, and more sustainable experiences with food and non-food products. Building on the success of the first STAR in Sensory Nudge Conference (held online from October 19-21, 2022, with 21 speakers from seven countries and over 270 participants), the second STAR in Sensory Nudge Conference will be held in-person in Fayetteville, Arkansas, offering a more engaging and collaborative environment.
Let’s revolutionize how we think about sensory influence and its potential to shape a better future.
Join us in February 2025 in Fayetteville, Arkansas!
Submit your abstract (1,500 characters, max):
Submission Deadline: 11:59 PM (CST) on February 9 (Sunday), 2025
Notification of Acceptance: You will receive the decision within five business days.
Limit: One poster per presenter (slots are limited).
Agenda/Schedule
Thursday, February 27, 2025 at the Food Science Department Building
02:27-03:00 PM
Registration and Networking
03:00-05:00 PM
Workshop sessions at the UADA Sensory Science Center
Session A: Sensing the gap: How sensory loss shapes our daily experiences
– Han-Seok Seo, Natalia Calderón, Lei Chen, Eniola Ola, & Sophia Stanzo (University of Arkansas Sensory Science Center, Fayetteville, AR)
Session B: Sparking the senses – An experiential workshop on discovering and measuring product cues
– Kristen Dale & Dave Lundahl (InsightsNow Inc., Corvallis, OR)
Session C: Exploring the impact of black coffee strength on consumer preferences
– Elika Liftee (Onyx Coffee Lab, Rogers, AR)
Session D: Sensory nudges in testing: A practical approach with Compusense
– Mark Laird (Compusense Inc., Guelph, ON, Canada)
05:00-05:30 PM
Refreshment break sponsored by Member’s MarkTM
05:30-07:30 PM
Welcoming Reception, Opening Remarks and Presentation
Jean-François Meullenet (University of Arkansas System Division of Agriculture)
Han-Seok Seo & Helen Ngo (University of Arkansas Sensory Science Center)
Friday, February 28, 2025, at Waldrip Hall, Don Tyson Center for Agricultural Sciences
08:30-09:00 AM
Registration and Networking
09:00-09:10 AM
Welcome
Session 1: Sensory nudges in various contexts
09:10-09:50 AM
Keynote: Application of sensory in retail
Suzanne Jervis (Sam’s Club, Bentonville, AR)
09:50-10:10 AM
Children’s decoding of emotional prosody – a multisensory perspective
Weiyi Ma (University of Arkansas, Fayetteville, AR)
10:10-10:30 AM
Effects of food exposure in packaging on consumer purchase intent and visual attention
Natalia Calderón (University of Arkansas Sensory Science Center, Fayetteville, AR)
10:30-11:00 AM
Refreshment break
Session 2: Sensory nudges in consumer behavior, health, and quality of life
11:00-11:40 AM
Keynote: Plasticity of the olfactory system in a clinical context
Thomas Hummel (TU Dresden, Dresden, Germany)
11:40-12:00 PM
The sensory challenge in reframing the conversation about ultra processed foods
Dave Lundahl (InsightsNow Inc., Corvallis, OR)
12:00-12:20 PM
Effect of humanely processed labels on consumer acceptance and willingness to purchase chicken breast bites
Sungeun Cho (Auburn University, Auburn, AL)
12:20-01:20 PM
Lunch and Poster session
Session 3: Multidisciplinary approaches for measuring sensory nudges
01:20-02:00 PM
Keynote: Multi-dimensional sensory science in salt reduction: Applying sensory science to “nudge” people to reduce salt intake
Nobuyuki Sakai (Tohoku University, Sendai, Japan)
02:00-02:20 PM
Food-evoked sensation seeking emotions and their impact on trial of novel foods
Ryan Ardoin (USDA-ARS, Baton Rouge, LA)
02:20-02:40 PM
Exploring the perception of freshness in home care scents through sensory and psychological dimensions
Gongshun Yang (Kansas State University, Olathe, KS)
02:40-02:50 PM
Refreshment break
02:50-03:30 PM
Keynote: Integrating neuroscience and behavioral insights: Overcoming challenges in consumer sensory research
Michelle Niedziela (Nerdoscientist LLC., Philadelphia, PA)
03:30-04:00 PM
Wrap-up and Group discussion
Han-Seok Seo (University of Arkansas Sensory Science Center, Fayetteville, AR)
04:00 PM
Closing
Organizer and Host
Collaborators
Sponsors
To learn more about the STAR in Sensory Nudges Conference, contact Han-Seok Seo.
About the Division of Agriculture
The University of Arkansas System Division of Agriculture’s mission is to strengthen agriculture, communities, and families by connecting trusted research to the adoption of best practices. Through the Agricultural Experiment Station and the Cooperative Extension Service, the Division of Agriculture conducts research and extension work within the nation’s historic land grant education system.
The Division of Agriculture is one of 20 entities within the University of Arkansas System. It has offices in all 75 counties in Arkansas and faculty on five system campuses.
The University of Arkansas System Division of Agriculture is an equal opportunity/equal access/affirmative action institution. If you require reasonable accommodation to participate or need materials in another format, please contact Han-Seok Seo. as soon as possible.
Accommodation
Hyatt Place Fayetteville/Springdale
348 Van Asche Dr.
Fayetteville, AR 72703
Hampton Inn
915 Krupa Dr.
Fayetteville, AR 72704